epiphany (n)
(a sudden, intuitive perception of or insight into the reality or essential meaning of something, usually initiated by some simple, homely, or commonplace occurrence or experience.)
The epiphany blog is a gathering of insights related to the work and the art of a marketing-approach research to address the development of new products and programs.
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“Moderator” or “Facilitator”?
Language can often be more important than we initially realize, even among synonyms. Consider trip and voyage. While they are seemingly identical words, unless you are Jacques Cousteau you would never take a business voyage. Two other words that we often interchange in the business… -
Lessons Learned from Making the Video: “This Too Shall Pass”
Adam Sadowsky recently gave a talk at TEDx about lessons he learned while designing the Rube Goldberg machine for OK Go’s viral video “This Too Shall Pass”. These lessons affirm much of what I experienced in project management as well and translate into a broader… -
Selling What You Believe and Not What You Do
To me, Simon Sinek’s talk on inspirational leadership says so much about a successful approach to branding, marketing, and new product development. When developing customer requirements that will ultimately drive both the product’s design and marketing communication, I have experienced that it is most powerful… -
The Problem with Counting Christians
Actually, there are two problems with counting Christians: what exactly is a Christian and how does one count them? Defining a Christian is a pricklier problem than you would assume. I recall a meeting that I attended about a year ago where this subject came… -
Interview with Mr. W.
This European commercial is absolutely brilliant. The creators of this communication piece effectively draw the viewer in by highlighting negative aspects of the product and the corresponding common negative experiences, emotions, and frustrations. Then, in a feat of mental jujitsu, the commercial shows how these… -
Playing with Marshmallows and Spaghetti
There are a lot of brilliant insights from Tom Wujec’s talk that speak to strategy, but the one that impresses me the most is the value of iteration and failure. He illustrates this issue with his experience that Kindergartners consistently outperform business school students since…
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